Be the answer, not just a link.
The search results page changed. The answer comes first now, then the links. We make sure your business is the answer.
Why it matters
When a parent in your town asks Google "where can we get my kid a dental checkup," they don't see ten blue links anymore. They see an answer. Then a few links.
If you're not the source the answer pulls from, you're not in the conversation. Same goes for ChatGPT, Perplexity, and every other place customers ask questions now.
What we do
- FAQ pages with FAQPage schema. The questions your customers actually ask, structured so Google's answer box and AI assistants can pull from them.
- Structured data, the right type. LocalBusiness, MedicalClinic, Restaurant, Store, whatever your business actually is, marked up correctly.
- Image alt text everywhere. AI tools read alt text. If your photos don't have it, they don't exist as far as the new search is concerned.
- Content shaped to be quoted. Short, declarative answers near the top of every page. The format AI assistants pull from.
- llms.txt and AI-crawler rules. The new equivalent of robots.txt for AI agents. Either you're explicit about how to use your content, or you let other businesses tell the story.
What you'll see change
You start showing up in answer boxes. ChatGPT recommends you when asked. The searches that used to send traffic to the next ten links now send qualified visitors directly to your contact page.