The Money Map
Find the money you already have.
$350 credited toward your build
- Where your money is quietly leaking
- Where it is sitting untouched, waiting
- An hour with me and the one move I would make first
Every project starts with a number you approve.
Here is the thing: nobody actually wants a website. You want what it is supposed to do, which is make you more money from the people who already love you. So that is what we price, the outcome, not the page. Every number comes to you in writing before any work starts, and you own everything we build.
Land small, grow together.
You never have to say yes to the big number first. Start at the front door, earn the build, grow into the part that keeps it working. Three rungs, and you climb them at your pace.
The build
A custom site built to sell, not just to look nice.
$4,000–$10,000+ one-time
- Three tiers, named by outcome, quoted in writing
- Built on StoryBrand bones, reactivation wired in
- We build everything, you own everything
Keep It Growing
The build makes the machine. This keeps it running.
$750–$1,500 per month
- One campaign a month to the people who already love you
- Kept showing up where people search now, including AI
- A quarterly sit-down on what is working and what is next
Land small, grow with people. The Money Map fee comes right off the top of your build, so your first yes is a small one and the value starts before you have spent much at all. It is how Parenting the Spectrum and Fast Track got going. See the builds →
Rung 1: The Money Map
Before you spend a dime building anything, let's find the money you already have. Send me your site and answer a few questions, and I will dig into two things: where your money is quietly leaking, and where it is sitting untouched, like a list of people who already bought from you and never heard from you again. You will get it back in plain English, no jargon, no shame, plus an hour with me to walk through it and the one move I would make first. If we build together after that, your $350 comes right off the top.
$350, and it applies as credit toward your build. Not a discount, credit. That is the difference.
Request your Money MapRung 2: The build
One custom build, three tiers named by what it is for. We pick the right one with you on your free Blueprint call. Every build is yours, code and all, priced as a one-time number, never a lease.
Foundation
Starting fresh, done right.
$4,000–$5,000one-time
A clean, custom, conversion-first site for someone starting fresh or finally replacing the thing they are a little embarrassed by. Not a template. Built to make sense to a real human and point them toward buying.
- Custom design, no template
- Built on StoryBrand bones
- Core SEO and answer-engine structure
- Google Business Profile set up
- One clear path to one action
- Mobile-first, fast, and accessible
Growth
Turn the audience you have into buyers.
$6,500–$9,000one-time
This is the one I love. A full custom site designed to turn the audience you already have into buyers. It is the level of work behind the sites you have seen from me.
- Everything in Foundation, plus:
- Messaging that meets people where they are
- A clear path to yes, top to bottom
- Reactivation wired in, so your existing customers hear from you
- Deeper content and multiple audiences
- Booking, reviews, and lead routing
Commerce & Custom
When it needs to sell or do something custom.
$10,000+scoped
When it needs to sell products or do something custom: a real store, quizzes, a booking system, a backend that tracks what is actually happening in your business. Each custom piece is scoped as its own line and priced like the real build it is.
- Everything in Growth, plus:
- Full e-commerce, a real store
- Custom functionality and integrations
- Custom software or backend, from $5,000, own line
- Owned, not rented, no per-seat fees
One-time price. No lease, no per-seat fees.
You own it all: site, code, content.
30 days of post-launch fixes included.
Add-ons, each its own line, never given away
- Custom app or backendfrom $5,000
- E-commerce buildscoped
- Interactive quizzesscoped
- Reactivation campaign setupscoped
- Booking or scheduling integrationscoped
Builds invoiced 50% on signed contract, 50% before launch.
Prefer to do it yourself? The 90-Day Local Launch Kit is a single-page site plus a full playbook, $997, DIY by design.
Rung 3: Keep It Growing
The build makes the machine. This keeps the machine making money. Every month I keep your site healthy, run one campaign back to the people who already love you, keep you showing up where people are searching now (including the AI tools), and once a quarter we sit down and look at what is working and what is next.
- One reactivation campaign a month to your existing customers
- Your site kept healthy, fast, and current
- Showing up where people search now, including AI answers
- Google Business Profile and reviews kept sharp
- A quarterly sit-down on what is working and what is next
- A direct line to me, not a ticket queue
3-month minimum, then month-to-month. Pause or cancel any time after the first three months. The build is yours regardless.
Pricing questions, answered.
If yours isn't here, ask me on your free Growth Blueprint call.
Why don't you sell a cheap website?
Because a website is not what you actually want. You want what it is supposed to do, which is make you more money from the people you already have. The moment we sell a cheap page, we are standing on the same ladder as the $399-in-a-day builders, and none of us are selling the outcome. We would rather build the thing that pays for itself.
What is the Money Map?
A paid diagnostic. Before you build anything, we find the money you already have: where it is quietly leaking, and where it is sitting untouched, like a list of people who bought from you once and never heard from you again. You get it back in plain English, plus an hour with me and the one move to make first. It is $350, and it applies as credit toward a build.
Is the $350 really credited?
Yes. If we build together after the Money Map, your $350 comes right off the top. Credit, not a discount. That is the difference: you are not paying for advice, you are starting the build with a small first step.
Do I own everything?
Yes. The domain, the code, the content, the branding, and any custom software. Whether you stay with us, switch to another partner, or take it in-house, it is all yours. No hostage software, no per-seat fees, no platform holding your data.
What if I just want to do it myself?
The 90-Day Local Launch Kit is for that. A professional single-page website plus a step-by-step playbook, $997, DIY by design. It is the one product here you run yourself instead of us building it for you.
Are there contracts?
Builds are scoped on a signed statement of work, so both of us are protected on the deliverable. Keep It Growing has a 3-month minimum, then month-to-month. No 12-month lock-ins, no auto-renewals.
What's included after launch?
Every build comes with 30 days of post-launch fixes for anything not working as scoped. After that, changes are yours to make (you own the site), a small per-change fee, or covered under Keep It Growing.
Can I pay over time?
Builds are 50% on signed contract, 50% before launch. If you need a different structure, especially nonprofits, tell me and we will see what we can do.
Do you offer just the free Blueprint?
Yes. The Growth Blueprint is genuinely free and yours to keep. Plenty of people use it to fix things themselves or hand it to their own developer. No obligation.