Case StudyNo. 001
Shalom Wellness Network
A quiet, deliberate site for a wellness practice built one client at a time.
Kemunto Achira, RN, MSN, needed a home on the internet that felt as considered as the work she does with people. We shipped one, and stayed on to keep it working.
The short version
Kemunto came to us with a napkin: a nurse's protocol and a real following, but no home online. In three weeks we built her a fast, calm website with a metabolic quiz and lead capture, then handed over the keys so she can run the whole thing with a single email. She owns everything. We keep it working.
- Idea to live site in three weeks
- Perfect 100/100 mobile SEO
- She owns the site, domain, and inbox
- $0 a month beyond hosting
- One email to change anything
The full story, and how we got there, is below.
At a glance
- Client
- Shalom Wellness NetworkKemunto Achira, RN, MSN
- Sector
- Metabolic health & wellness education
- Deliverable
- Live custom site, quiz, lead-capture stack, handoff docs
- Timeline
- June through July 2026Build to launch: three weeks
- Stack
- Static HTML, Netlify, Porkbun, GitHub deploy bridge, native forms
- Live at
- shalomwellnessnetwork.com
The brief
Kemunto is a registered nurse who lost thirty pounds and reversed her own insulin resistance using the Feel Great Protocol. Now she teaches it to women, men, and whole families across the U.S., Kenya, and beyond, one WhatsApp thread at a time.
She came to us the way our favorite clients do: with a napkin. An idea, a protocol, and the drive to teach it, but no real home online yet. What existed was a bare placeholder we had stood up early. It did not sound like her. It did not tell her story. It did not funnel anyone anywhere.
When someone found her on Instagram or heard her on a podcast, the site punted them back to the search bar.
So we took the napkin the rest of the way: the site she should have had all along, handed over so she can run it without touching code.
What we shipped
A single, fast, calm site that does five jobs at once. Everything runs from one index.html. No framework, no build step, no npm install. Six pages implemented as sections switched by a small JavaScript router with real browser back-button support and clean URLs like /protocol, not /#protocol.
-
I
A home page that leads with her story
Her story and video, not stock imagery. Amber and plum, DM Sans over Libre Baskerville, editorial typography instead of the usual wellness-brand watercolor.
-
II
A ten-question metabolic quiz
Progressive scoring, three result zones (In Balance, Stressed, Inflamed), a mandatory name-and-email gate, and three next-step calls to action.
-
III
Six real transformation stories
Before-and-after photos, direct quotes, and embedded testimonial videos, each optimized so the site loads under a hundred kilobytes on mobile.
-
IV
A free lead-magnet PDF
"Why Am I Always Tired, Hungry and Gaining Weight?" delivered on email capture from two placements.
-
V
A WhatsApp entry point
For her live seven-day reset group, added mid-July after she asked for it on a Friday.
The whole thing is calm on purpose. She is not selling loud, so the site should not be either.
The messy middle
Three real problems we solved so she never has to.
Problem 01
The lead-capture service that would not stay activated
The first lead-capture plumbing used FormSubmit.co, a free email-forwarding service that requires the site owner to click a one-time verification link before submissions start flowing. Every time anyone submitted a form, the service issued a fresh verification email and invalidated the previous ones. Kemunto kept clicking dead links.
The fixWe ripped it out. All four forms were rewired to native Netlify Forms: submissions stored in her Netlify dashboard as a permanent backup and emailed to her Gmail through Netlify Pro. No third-party dependency, no activation drama, no lost leads.
Problem 02
The custom domain, done properly
She bought shalomwellnessnetwork.com in her own name at Porkbun during our morning meeting. We walked through the DNS: kill the parked-page ALIAS, point the apex at Netlify's load balancer, CNAME the www subdomain at the Netlify site, leave the MX records for Porkbun email forwarding untouched.
The fixTen minutes of clicks. SSL provisioned automatically. She now owns the domain, the email inbox, and the hosting account. We only hold the source code.
Problem 03
The bots
Within a day of launch a blank consultation form landed in her inbox. Not spam in the traditional sense: a bot posting to her form endpoint with empty fields, bypassing every browser-side validation rule.
The fixSilent defenses: a two-second time trap (humans do not fill a form that fast), decoy honeypot fields with realistic names that bots reflexively fill in, and Netlify's Akismet filter left to learn from the ones that slip past. Zero visible UI, zero user friction, ninety-plus percent stopped at the door.
The handoff
She owns everything. We handle the code. A tidy handoff was as much of the deliverable as the site itself. Kemunto is a nurse, not a developer. She should never have to log into GitHub, edit HTML, or reason about DNS records. So we set up a bridge.
Kemunto holds
- The Netlify account
- The custom domain
- The form-submissions inbox
- The Unicity affiliate links
- The brand voice
Everything the business needs to keep operating without us.
Visible Local holds
- The source code on GitHub
- The deploy pipeline
- The ongoing edits, by email
She emails us, we push to GitHub, Netlify auto-deploys in thirty seconds. She never sees the middle.
She also received a two-page site update guide as a printed PDF: everything she can safely do herself, everything she should never touch, exactly what to email us when she wants a change, and what it costs. So there is no ambiguity, ever.
Timeline
- Jun 4
Kickoff
Content audit of her old site, story interview, brand direction locked. Amber over plum, DM Sans over Libre Baskerville. Editorial, not wellness cliche.
- Jun 9–18
Build
All six pages, the ten-question quiz, six transformation stories, lead-magnet PDF, hero videos, structured data, sitemap, robots.txt, llms.txt.
- Jun 21
Preview shared
Two rounds of revisions: hero video swaps, before-and-after collages, and a couple of sections stripped pending clarity.
- Jun 24
Domain live
Porkbun DNS pointed at Netlify. SSL provisioned. GitHub to Netlify auto-deploy bridge verified. Handoff PDF delivered.
- Jun 27–29
Forms migrated
Off FormSubmit, onto native Netlify Forms. Kemunto upgraded to Pro for direct email delivery. All four forms verified end to end.
- Jun 29
Clean URLs, bot defenses
Converted from hash routes to real paths. Silent time-trap and decoy honeypots added after a bot slipped through empty.
- Jul 11
Seven-Day Reset added
A standalone section on the home page and a third quiz-results CTA. Both open WhatsApp with her number preloaded, so visitors join her live group in one tap.
Results
100 / 100
Lighthouse SEO on mobile
Plus 95 performance, 93 accessibility, 96 best practices.
4 forms
Live lead capture
Consultation, quiz gate, 15-minute call request, and free-guide download.
30 sec
From git push to live
Any edit lands from our terminal to her domain in about thirty seconds.
Zero
Third-party services in the critical path
No plugin subscriptions to lapse. Forms, hosting, and email all live inside her Netlify.
One
Point of contact for changes
She emails once. We ship. She never logs into anything technical.
$0 / mo
Beyond her Netlify Pro
No CMS fee, no email-tool fee, no captcha subscription, no plugin market.