Case StudyNo. 006
Elevate Pressure Washing
An old Wix page became a brand with a before-and-after you can drag.
Rique Ortega had the work, the discipline, and three years of happy driveways around DFW. What he had online showed none of it. We refreshed the whole front door: brand, site, and the launch itself.
The short version
Rique runs Elevate Pressure Washing nights and weekends around a day job, and his whole web presence was a single Wix page with a contact email that quietly bounced. In two weeks we gave the business a brand, a five-page site where every photo is a real job, and a proper launch: the domain, the search plumbing, and the machine-readable facts the AI tools read. He owns all of it.
- Kickoff to live launch in two weeks
- Every photo a real DFW job, zero stock
- 93 performance, 100 accessibility on mobile
- Findable by Google and the AI tools on day one
- He owns the domain, the site, and the brand
The full story, and how we got there, is below.
At a glance
- Client
- Elevate Pressure Washing LLCRique Ortega, owner
- Sector
- Pressure washing & exterior cleaning, DFW
- Deliverable
- Brand refresh, five-page custom site, launch handled end to end
- Timeline
- July 2026Kickoff to launch: two weeks
- Stack
- Static HTML, Netlify, Porkbun, Web3Forms
The brief
Rique is exactly the kind of owner we love working with. Project analyst by day, pressure washer on nights and weekends, three years of driveways, patios, and storefronts around Southlake, Keller, and Fort Worth. Family-owned, answers his own phone, gives military and first responders a discount because that is just who he is.
His web presence was one thin Wix page. It didn't show the work, it didn't sound like him, and it had one problem nobody had noticed.
The domain in his own contact email had never been registered. Mail sent to it didn't reach him. It just bounced.
So the brief wrote itself: a refresh of everything the customer sees. A real brand, a site that proves the work, and a launch that actually connects the phone to the people looking for him.
What we shipped
Five pages, one crew, no fluff. Home, services, service areas, about, and contact, each one built around the same idea: show the actual work and make it one tap to reach the actual owner.
-
I
A brand that salutes without the costume
Navy, Old Glory red, and a power-wash blue for everything you can tap. The chrome flag emblem started as AI-generated art Rique loved; we cleaned it up by hand so it holds at every size.
-
II
Proof you can drag
The hero is a real before-and-after slider from one of his walkway jobs, and the gallery is all his own photos. Brick, cedar, concrete, an HOA sign. Zero stock photography anywhere on the site.
-
III
Copy that sounds like the guy in your driveway
No call center, no subcontractors. The method matched to the surface, in plain words: soft wash for siding and wood, the real thing for concrete. Call and you get Rique.
-
IV
The AI-era plumbing
A full structured-data graph, a machine-readable llms.txt, and facts stated the same way everywhere, so when someone asks an AI tool who cleans driveways in Keller, Elevate Pressure Washing is legible enough to be the answer.
-
V
A launch, not a folder of files
We registered the domain that had never been registered, pointed the DNS, provisioned SSL, set the redirects, and shipped it indexable on day one. He watched it go live.
The messy middle
Three real problems we solved so he never has to think about them.
Problem 01
The domain that didn't exist
The old site listed a contact email on elevatepressurewashingllc.com, but nobody had ever actually registered that domain. Any customer who emailed it got a bounce, and nobody knew how long that had been true.
The fixWe verified it at the registry, registered the domain properly, moved his contact email to an inbox he actually owns, and then launched the new site on the domain his business cards already promised.
Problem 02
The invisible half-second
The fonts loaded from Google's servers after the page painted, shoving the hero down as they arrived. On a phone it read as jumpy, and the performance score sat in the 70s.
The fixWe moved the fonts onto his own site and preloaded the two that matter. Layout shift went to zero, mobile performance went from 74 to 93, and accessibility sits at 100.
Problem 03
The honesty pass
It is easy to make a home-service site look impressive: stock photos of someone else's crew, glowing reviews from nobody. That stuff reads fake to customers and, frankly, it is fake.
The fixEvery photo on the site came off Rique's own phone. The reviews section ships empty until his real Google reviews fill it. And every claim on the page, the hours, the years in business, the guarantee, is one Rique confirmed out loud.
Timeline
- Jul 10
Kickoff
Audit of the old Wix page, brand direction locked: navy, Old Glory red, power-wash blue, Anton over Barlow. All five pages drafted.
- Jul 11
Real jobs in
Rique's own photos replace every illustration: the hero slider, a twelve-tile gallery, and all six service cards.
- Jul 16
Demo in his hands
Preview site shared. Real-phone review caught real bugs, and his answers replaced every assumption: hours, email, years in business, the guarantee.
- Jul 24
Live
Domain registered and pointed, SSL provisioned, redirects set, site launched indexable with the full search and AI plumbing on from the first minute.
Results
Two weeks
Kickoff to live launch
July 10 to July 24, around his day job and ours.
93 / 100
Lighthouse mobile performance
Plus 100 accessibility and 100 best practices. Layout shift: zero.
Zero
Stock photos or invented reviews
Every image is a real DFW job. The reviews section waits for the real ones.
Day one
Findable by Google and the AI tools
Structured data, sitemap, and llms.txt live from the first minute.
Have an old site the business has outgrown?